Ardap Care presents a true world premiere:
The world's first TV campaign for the popular and proven Bactador brand will start on January 26, 2024.
Million-dollar campaign on ZDF and VOX
The multi-million-euro campaign, with a gross reach of over 18 million viewers, will air over five weeks on channels with high reach and strong sales. The focus will be on the established TV channels ZDF and VOX.
The TV premiere will be accompanied by a wide range of activities on other high-reach online channels such as YouTube, Instagram, and Facebook, as well as online ads and the brand-new website www.bactador.de , featuring helpful blog articles and application tips for a wide range of uses in the home, around pets, and around the family. The comprehensive campaign offers a strong boost for specialist retailers and the opportunity to attract numerous new customers, who, thanks to Bactador's reliable and convincing quality, will, in our experience, become loyal regular buyers.
Eye-catching POS materials for increased demand
The brand-new TV displays, which can be prominently placed at various locations throughout the store to suit the brand's diverse target groups (dog owners, cat owners, small pet owners, as well as householders and families), ensure significant attention at the POS. In addition to these secondary placements, other POS materials such as brochures, wobblers, posters, and shelf rails increase visibility and sales in the store.
Real odor removal with Bactador microbiology
The first Bactador commercial highlights the Bactador Odor and Stain Remover Spray and demonstrates how Bactador microbiology reliably and deeply removes even the most extreme odors caused by urine or wet dog. These odors are difficult to remove with chemical products or household remedies, as they only temporarily mask the smell. With the help of Bactador's probiotic microorganisms, the source of the odor is reliably and permanently eliminated. Bactador works naturally, is environmentally and material-friendly, and has been awarded an "Excellent" rating by Dermatest.
Milestone for Ardap Care
The TV campaign marks another milestone in the family-run company Ardap Care's successful history, spanning over six decades. Erich Peters, Managing Director of Ardap Care, explains: "Our reliable microbiological Bactador products are true problem solvers. We launched Bactador as an insider tip in 2018 and have already won over millions of satisfied customers. Now we want to give the brand the attention it deserves with a major TV campaign to support many more (pet) households."
Eric Peters, also Managing Director of Ardap Care, confirms: "For us, the move into television is a particularly exciting and logical continuation of Bactador's success. Our TV media spending underscores the high quality of the products, creates a high level of credibility and trust in the brand. We look forward to a successful world premiere!"
Would you like to learn more or need images or text material? We look forward to hearing from you!
Ardap Care GmbH
Franzstr. 95
D – 46395 Bocholt
Press contact:
Katja Elles, Head of Marketing
Phone +49 (0) 28 71 24 87 - 68
Fax +49 (0) 28 71 24 87 - 66
Email: elles@ardapcare.com
About Bactador :
From fine carpets to textiles, from pet, family and sports environments to car seats – Bactador® can be used wherever even the most extreme odors from urine, feces, vomit and pets as well as organic stains need to be gently yet thoroughly removed.
Bactador® microbiology not only works reliably and deeply into the pores, but also in a natural and environmentally friendly way. Rather than masking odors, Bactador® effectively and permanently eliminates the source of the odor. Bactador® products are particularly gentle on materials and have received an "Excellent" rating from Dermatest.
Bactador® has been proven millions of times and is recommended by satisfied customers from pet stores and online retailers as well as by veterinarians.
Bactador® - Finally permanently odor-free
About Ardap Care :
Ardap Care is a leading international pet care company. For more than six decades, the company has been developing high-quality products for humans and animals. Ardap Care is one of the leading manufacturers in the areas of pet nutrition and care, hygiene, and pest control. Its extensive product range is available in over 50 countries.
The company remains on a steady growth path, with targeted investments and strong innovations. And with a product range that makes the lives and well-being of humans and animals more pleasant, safer, and better.
Ardap Care consistently relies on experience and the latest findings: The products are developed in collaboration with experts from science and practice – with the customer in mind.
Ardap Care stands for quality and reliability – with development and production at German locations.
The Ardap Care brand world currently includes eight strong brands: ARDAP, Bactador, Bactazol, Canosept, Felisept, Quiko and now new: Equisept.
Ardap Care - Consumer and Animal Care Products
