World premiere: Bactador Microbiology on TV!
Ardap Care presents a real world premiere:
From January 26, 2024, the world's first TV campaign for the popular and proven Bactador brand will be launched.
Millions campaign on ZDF and VOX
The multi-million euro campaign with a gross reach of over 18 million will be broadcast over 5 weeks on high-reach and top-selling channels. The focus will be on the established TV channels ZDF and VOX.
The TV premiere will be accompanied by a wide range of activities on other high-reach online channels such as YouTube, Instagram and Facebook, as well as online ads and the brand new website www.bactador.de with helpful blog articles and application tips for a variety of household, pet and family uses. The extensive campaign provides a strong boost for specialist retailers and the opportunity to acquire numerous new customers who, thanks to the reliable and convincing Bactador quality, experience shows will become loyal regular buyers.
Eye-catching POS materials for increased demand
The brand new TV displays, which can be placed prominently at various locations in the store to suit the brand's diverse target groups (dog owners, cat owners, small pet owners, but also householders and families), ensure a high level of attention at the POS. In addition to these secondary placements, other POS materials such as brochures, wobblers, posters and shelf rails increase visibility and sales in the store.
Real odor removal with Bactador microbiology
The first Bactador commercial focuses on Bactador Odour and Stain Remover Spray and shows how Bactador microbiology can be used to reliably and thoroughly remove even the most extreme odors caused by urine or wet dogs. Odors are difficult to remove using chemical products or household remedies, as these only mask the odor for a short time. With the help of the probiotic Bactador microorganisms, the source of the odor is reliably and permanently eliminated. Bactador works in a natural way, is gentle on the environment and materials and has been awarded "Excellent" by Dermatest.
Milestone for Ardap Care
The TV campaign is the next milestone in Ardap Care's successful six-decade company history. Erich Peters, Managing Director of Ardap Care, explains: "Our reliable microbiological Bactador products are a real problem solver. We launched Bactador as an insider tip in 2018 and have already won over millions of satisfied customers. Now we want to give the brand the attention it deserves with a major TV campaign to support many more (pet) households."
Eric Peters, also Managing Director of Ardap Care, confirms: "For us, the move into television is a particularly exciting and logical continuation of Bactador's success. Our TV media spendings underline the high quality of the products, create a high level of credibility and trust in the brand. We are looking forward to a successful world premiere!"
Would you like to find out more or do you need images or text material? We look forward to hearing from you!
Ardap Care GmbH
Franzstr. 95
D - 46395 Bocholt
Press contact:
Katja Elles, Head of Marketing
Phone +49 (0) 28 71 24 87 - 68
Fax +49 (0) 28 71 24 87 - 66
E-Mail: elles@ardapcare.com
About Bactador:
From fine carpets to textiles, from pet, family and sports environments to car seats - Bactador® can be used wherever even the most extreme odors from urine, faeces, vomit and pets as well as organic stains need to be removed gently yet thoroughly.
Bactador® microbiology not only works reliably and deep into the pores, but also in a natural and environmentally friendly way. Odors are not masked with Bactador®, but the source of the odor is effectively and permanently eliminated. Bactador® products are particularly gentle on materials and have been rated "Excellent" by Dermatest.
Bactador® has been tried and tested millions of times and is recommended by satisfied customers from pet shops and online retailers as well as vets.
Bactador® - Permanently odor-free at last
About Ardap Care:
Ardap Care is a leading international pet care company. For more than six decades, the company has been developing high-quality products for humans and animals. Ardap Care is one of the leading manufacturers in the fields of pet food and care, hygiene and pest control. The extensive product range is available in over 50 countries.
The company remains on a steady growth course, with targeted investments and strong innovations. And with a product range that makes the lives and well-being of people and animals more pleasant, safer and better.
Ardap Care consistently relies on experience and the latest findings: The products are developed in collaboration with experts from science and practice - with the customer in mind.
Ardap Care stands for quality and reliability - with development and production at German sites.
The Ardap Care brand world currently comprises eight strong brands: ARDAP, Bactador, Bactazol, Canosept, Felisept, Quiko and now new: Equisept.
Ardap Care - Consumer and Animal Care Products