Ardap Care is entering 2025 with a fresh start: Justyna Tomczuk (33) and Franziska Samira Seidel (35) have been strengthening the sales team of the premium manufacturer of pet supplies and hygiene products since December 1, 2024. With their diverse expertise in the pet care and pharmaceutical industries, the two women perfectly complement the existing sales team and will help drive the steady growth of the successful company in the future.
Tomczuk will now take over the Southeastern business area. The Polish native previously worked for six years as a branch manager at Fressnapf in Straubing. She is a trained dog groomer, and these professional positions have provided her with valuable experience in the pet industry.
Her colleague Seidel most recently worked for almost ten years in the pharmaceutical industry as a regional manager for a German pharmaceutical manufacturer, supporting medical practices and pharmacies in southern Germany. The healthcare management graduate is the new contact person for the Southwest sales region.
At the same time, the Bocholt-based family business is saying goodbye to a valued colleague this year: Ralf Lenzen (65) is leaving Ardap Care GmbH after almost 10 years of successful service and is retiring. "We would like to thank Mr. Lenzen sincerely for his tireless commitment and the valuable work he has done for our company over the past decade. At the same time, we are delighted to welcome Justyna Tomczuk and Franziska Seidel, two new team members who bring extensive and exciting experience to the industry. We wish them both much success and a great start," said Eric Peters, Managing Director of Ardap Care GmbH.
Increased sales power for strategic initiatives 2025
The steadily growing, innovative family business has also planned several strategic initiatives for 2025 for its core brands ARDAP, Bactador, Canosept, Felisept, and Quiko, in whose implementation the expanded sales team will play a key role. "We want to build on the successes of 2024, when, for example, we launched our first-ever TV campaign for our proven Bactador brand," says Marc Reichhold, Chief Sales Officer of Ardap Care. The planned measures will provide a strong boost for the specialist trade and offer the opportunity to attract numerous new customers who, thanks to the reliable and convincing brand quality of the Ardap Care range, will, as experience shows, become loyal regular customers.
Start of the year with new Biocidal Products Regulation and new product solutions
With the entry into force of the new Biocidal Products Regulation on January 1, 2025, the free sale of many biocidal products in Germany is prohibited, including the PT 18 product category of killing insecticides. Ardap Care responded promptly to the change in the law and, with its ARDAP brand, continues to offer retailers a flexible and diverse range of highly effective solutions. The new "ARDAP Repell" product line boasts a variety of over-the-counter and reliably repellent PT 19 products, so-called repellents. The repellent range includes the universal ARDAP Repell insect spray as well as specialty products for repelling ants, fleas, mites, flies, spiders, wasps, and silverfish. For all retailers who wish to offer end-users "behind glass" solutions with a pre-sale consultation within the framework of the new legislation, ARDAP continues to offer the proven long-acting pest control products of the PT18 product group. These will now be marked with the addition “ARDAP Pro”.
Ardap Care GmbH
Franzstr. 95
D – 46395 Bocholt
Press contact:
Katja Elles, Head of Marketing
Phone: +49 (0) 2871 24 87 68
Email: elles@ardapcare.com
www.ardapcare.com
About Ardap Care:
Ardap Care is a leading international pet care company. For more than six decades, the company has been developing high-quality products for humans and animals. Ardap Care is one of the leading manufacturers in the areas of pet nutrition and care, hygiene, and pest control. Its extensive product range is available in over 50 countries.
The company remains on a steady growth path, with targeted investments and strong innovations. And with a product range that makes the lives and well-being of humans and animals more pleasant, safer, and better.
Ardap Care consistently relies on experience and the latest findings: The products are developed in collaboration with experts from science and practice – with the customer in mind.
Ardap Care stands for quality and reliability – with development and production at German locations.
The Ardap Care brand world currently includes eight strong brands: ARDAP®, Bactador®, Bactazol®, Biodor®, Canosept®, Equisept®, Felisept® and Quiko®.
Ardap Care - Consumer and Animal Care Products
